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Competitive Analysis
Companies are
finding it increasingly difficult to respond to the increased
pace of change in globally competitive markets. SIM’s
Competitive Intelligence Program provides the requisite tools to
develop, maintain, and strengthen competitive advantage.
Competitive Intelligence:
The collection and analysis of public information to paint a
picture of a company’s competitors, customers, prospects, market
or industry. Unlike its dark sister espionage, CI is completely
legal and ethical.
Competitor Intelligence:
Competitor Intelligence is the refined process of information
gathering and analysis of that information pertaining to a
specific competitor.
SIM offers
Competitive Intelligence solutions in the following areas:
Competitor Benchmarking: SIM
benchmarks the company against the nearest competitor or several
competitors using pre-defined parameters. This is performed in
both primary and secondary intelligence.
Competitor Monitoring: Regular
monitoring of specific competitor(s) is performed both through
primary and secondary intelligence. SIM will utilize academic
channels as well to fulfill requirements of this program.
Counter Intelligence: SIM
assist companies in the protection of intelligence collection
activities. SIM implements a protection process that safeguards
plans, programs, and projects from competitors. Counter
measures are introduced to neutralize competitor
intelligence activities. SIM trains employees to maintain the
confidentiality of sensitive information and implements systems
to identify any adversaries within the organization.
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