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Roberto C. Goizueta Chair in e-Commerce and Marketing
Senior Associate Dean, Executive Education
Director, Zyman Institute of Brand Science
-Goizueta Business School, Emory University-
Professor Srivastava is committed to cross-functional
integration in management of business processes. His
current research and teaching interests include driving
growth and shareholder value via processes that create
value for customers and by leveraging market-based
assets (value networks). He has been instrumental (under
the sponsorship of Andersen Consulting (Accenture) and
3M) in the development of the Center for Customer
Insights for global, collaborative, cross-functional
research and academic programs that are focused on
e-Marketing and the Internet.
Appointments & Affiliations:
Ø
Roberto C. Goizueta Chair in Marketing and Digital
Commerce, Goizueta Business School, Emory University.
Ø
e-BRC
Research Fellow, Smeal College of Business, Penn State
University
Ø
Charles A. LeMaistre Centennial Fellow, IC-Sq.
Institute, University of Texas at Austin.
Ø
Raj
has also served as Senior Associate Dean for Academic
Affairs, Research and Collaborative Programs
(including Executive Education) at the University of
Texas at Austin.
Ø
Sr.Associate Dean for Academic Programs at the Goizueta
Business School, Emory University.
Ø
Also
served as Visiting Professor at London Business School,
Indian School of Business and Helsinki School of
Economics (Singapore).
Ø
Director of the Zyman Institute for Brand Science (ZIBS)
at the Goizueta Business School, Emory University with
support ($5 million) from Sergio Zyman (ex-CMO, Coca
Cola) and the Zyman Marketing Group
Specialization:
Brand
Management, Customer Management, Marketing Strategy and
Financial Impact of Marketing Processes and Market-based
Investments.
Academic Qualifications:
Ø
MBA
and Ph.D (Business Administration), University of
Pittsburgh
Ø
MS
(Industrial Engineering), University of Rhode Island,
and B.Tech.
(Mechanical Engineering), Indian Institute of
Technology, Kanpur
Publications:
His
research, spanning marketing and finance/economics, has
been published in Journal of Marketing, Journal of
Market Research, Marketing Science and Journal of
Banking and Finance . He has served on the editorial
boards of several academic journals. Raj’s outlook and
approach to business research and education is
multi-disciplinary. His background in
operations/supply-chains and finance when coupled with
marketing expertise reinforce a unique perspective on
managing business processes and corporate performance,
especially in technology-driven markets. This unique
perspective has led to some noteworthy assignments such
as:
Ø
Co-editor of special issue on Brand Management (Journal
of Marketing Research)
Ø
Co-editor of special issue on the Impact of Marketing on
Financial Performance (Journal of Marketing).
Ø Co-Leader
(with Dave Reibstein) for Marketing Science Institute (MSI)
on Steering Group on Metrics for Linking Marketing to
Financial Performance
Major Awards:
Ø
Mahajan Award for Career Contributions to Marketing
Strategy by the American Marketing Association (2004)
Ø Marketing
Science Institute/Paul Root Award by the American
Marketing Association for 1998 Journal of Marketing
article judged to contribute most to the practice of
marketing
Ø
Maynard Award by the American Marketing Association for
1998 Journal of Marketing article judged to
contribute most to the development of theory in
marketing
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